This time they partnered with the late Lilly Pulitzer, AKA “Queen of Prep”. She passed in 2013, but her legacy and brand continues to thrive strongly! The official collection called “Lilly for Target” will launch Sunday, April 19th (tomorrow). The buzz has been building up and marketing up to this point has been tastefully and carefully done.
Prints, prints and more prints! Besides her traditional floral prints, there are a few stripes, some foliage; everything with a splash of spring colors naturally! Here is an example of how affordable this collection is: a regular priced gold Lilly Pulitzer sandal/wedge retails for $198; an almost exact same gold sandal/wedge at TARGET will set you back only $36.
TARGET stores nationwide are expecting huge crowds for tomorrows launch, Lilly Pulitzer team created an exclusive selection of short dresses, maxi dresses, shirts, kids clothes, wedges, flats, purses, clutches, hats, scarfs, cell phone cases, chairs, plates, cups, glasses, and the list goes on.
TIP – TARGET.COM is offering free shipping for orders of $ 25 or more.